Sustainable Livelihoods

1. Endogenous Tourism

Endogenous tourism is radically different from the popular notion of 'tourism'. Generally, conventional tourism is associated with thousands of urban people crowding up at particular scenic places during a short span of time and disturbing or even destroying the natural balance of resources in that region by littering the ecosystem with plastic and toxic rubbish, vehicular pollution, and in some cases spreading forest fires due to negligent behaviour.
On the other hand, Endogenous Tourism identifies beautiful natural places of interest that may be relatively remote, and where tourists can appreciate the natural beauty and experience the rural or tribal way of life in small groups and in a controlled manner. Rather than offering typical restaurant food, endogenous tourism encourages and trains local families in basic hospitality so that urban tourists get a chance to taste local food prepared and served in the traditional way. Thus, rather than putting pressure on natural resources, and destroying local customs and traditions, endogenous tourism helps to preserve and protect them. With an objective of ensuring sustainable livelihoods in rural and tribal areas, Gomukh has established Endogenous Tourism activities at various locations.
With financial support from United Nations Development Programme, MTDC, and Tribal and Welfare Ministry (GOI), we have trained local people in the art of hospitality and in conducting guided tours. Endogenous Tourism activities not only create employment opportunities for rural people, but they also make them realize that natural heritage such as forests, lakes, waterfalls, caves, etc. and man-made heritage such as temples, rock carvings and paintings, forts, sacred groves, etc. are sources of sustainable income for local people and that such natural and man-made heritage should be protected and preserved.
Gomukh currently offers three guided tours under its Endogenous Tourism programme:
Rustic Valley Tour of the Kolwan valley
(Pune district; 40 km from Pune city)
Guided tour of Bhandardara
(Ahmednagar district; 189 km from Mumbai, 198 km from Pune)
Guided tour of Sulibhanjan & Khultabad
(Aurangabad district; 232 km from Pune)

For detailed information, please contact Mr. Pramod Pokharkar:
Email:gomukh@vsnl.com or pramodraopokharkar@rediffmail.com
Telefax:+91 20 25673324 / 25660160 / 25651434
Postal address: Gomukh Environmental Trust for Sustainable Development
'Durga' 92/2, Gangote Path (Opp. Kamla Nehru Park)
Erandwane, Pune 411 004, Maharashtra, India

2. Vegetable Processing Plant:

is a farmer owned limited company established in 2002, supported by GOMUKH ENVIRONMENTAL TRUST FOR SUSTAINABLE DEVELOPMENT.
Gomukh started working in sustainable natural resources management in the Kolwan valley since 1997.Some years down the line, it was realized that the trickle down effect of watershed development measures was not as expected. The economic status of families below poverty line had not improved as expected. It was analyzed that though the agricultural output had increased, only a small ration of the benefit was accrued to the farmer. Middle men, acting as agents, transporters, salesmen, vendors, etc. pocketed nearly 75% of the profits through sales. Thus, the need for an option was urgent
During the same period, Gomukh also working in Watershed ‘Plus’ activities. These referred to crucial issues like health and sanitation, environment conservation, education, women empowerment, etc. which were not covered under any watershed program, but formed an important part of sustainable development. In the same spirit, Gomukh proposed to set up a vegetable processing center that will be partially owned by the valley farmers and which could help in fostering strong forward and backward market linkages to benefit the farmer. Currently, the plant is processing more than 5 tonnes vegetables per day and has provided employment to more than 50 men and women from the Kolwan Valley.
For more information, please visit: http://www.gomukhfrozenfoods.com/aboutus.htm


3. Savitri Milk Processing Unit:

Supporting Women Entrepreneurs from families below the poverty line.
The project was initiated with an aim of assisting women from families below the poverty line, which is the most neglected section of the society.

Impacts of the project:

  • Income generation and asset creation for families below the poverty line: Currently each family has 2-3 animals
  • Loan is being repaid regularly by renting the unit
  • Sale of the processed product ( cottage cheese) provides profit and working capital
  • Secondary employment created to at least 30 families
  • Milk products have improved the nutritional profile of the families
  • Standards of hygiene improved
  • Two milk processing plants initiated in the valley
  • Financial institutions and welfare institutions appreciated the project and ‘Indiraa Awaas Yojana’ initiated for families below the poverty line
Soil & Water Conservation
Integrated River Basin Management
Urban Water Management
Water & Sanitation
Equitable Water Distribution
Women's Empowerment
Capacity Building & Environment Education
Sustainable Livelihoods
Lobbying and advocacy